Joshua Wickerham

China and the future of voluntary standards systems and my ISEAL Alliance presentation

I spoke in June at the ISEAL Alliance annual conference, “Through the Looking Glass: The Future of Social and Environmental Standards,” in London on prospects for voluntary standards development in China and from a base in China. Here’s a bit of background and a summary of my presentation, now posted to the ISEAL Alliance website.

The ISEAL (International Social and Environmental Accreditation and Labeling) Alliance is a membership organization for international voluntary standards systems (VSS). ISEAL sets standards for standards groups and has been working on impacts codes. ISEAL members include the Forest Stewardship Council, the Marine Stewardship Council, Fairtrade Labeling Organization, UTZ Certified, Rainforest Alliance/Sustainable Agriculture Network, and many other standards groups that have been at the forefront of what Michael Conroy calls the ‘certification revolution.”

International voluntary standards systems (and ISEAL Alliance members in particular) are reshaping international markets through numerous ways. They help companies “compete up” on social and environmental impacts by offering credible market signals for what economic theory used to call externalities. These standards help governments enforce environmental regulations like the Lacey Act that prohibits importation of unsustainable wood in the US. They can hep companies and governments procure goods and services sustainably.

The conference was very interesting in that for the first time in my experience, multiple stakeholders from business, government, and the standards community were in the same room. Wal-Mart’s representative in charge of sustainable procurement had only heard the week before that standards organizations have such an important role. Standards groups had presentations on life-cycle analysis from leading actors like Greg Norris.

My presentation in London focused on China and voluntary standards. I got into this area through research on a “Sustainable Trade Strategy” for China with AccountAbility, the International Institute for Sustainable Development, the Chinese State Council’s think tank the Development Research Center. That researched focused largely on the role of voluntary standards in shaping the future competitiveness of China’s transnational corporations. The paper touched only lightly on the role China would have on voluntary standards systems. (Read more about that here). My presentation in London filled some of the gaps.

Here’s a link to my powerpoint on “International Voluntary Standards in China: Present Conditions and Future Possibilities”.

Here’s a quick summary of my presentation:

(I apologize that I write bare-bones powerpoints and I don’t have a transcript of my presentation).

1) Context: International voluntary standards developed largely at the “end of history” under US-dominated international market conditions and now face BRIC challengers.

2) China is doing a lot to develop its own standards and has the power to influence markets to benefit Chinese corporations and Chinese standards bodies (indeed, any other strategy would be illogical)

3) Prospects for the uptake of standards in China, ie, what Chinese consumers want, and which standards have already been taken up, etc.

4) Thoughts on MNC success in China and similar industry development, ie, the history of business registration in China, development of international accounting standards in China, and the recent rapid development of China’s Corporate Social Responsibility policy environment and company actions.

5) A common strategy for international VSSs: local interface/global consistency,

6) Priorities on achieving a move toward converging local and international standards in China so as to avoid setting back the development of standards in China.

After my presentation, I had two major takeaways:

1) International standards bodies know that China is a game-changer and they take it as a given that they must adapt quickly and in a coordinated way.

2) International stakeholders recognize that China is one of the few developing countries that can actually achieve relatively high success in getting international organizations and corporations to respect local norms, customs, and business environment. Or, in one participant’s words, (I paraphrase), “lots of developing countries ask companies to respect local development priorities, but only China can actually make this happen.” We were discussing this in the context of Google’s recent actions in the China market.

There’s a lot more work to be done in this area and the landscape is shifting fast.

How Chinese government officials are innovating provincial/regional responsible competitiveness

Fifth annual Golden Bee Conference: Regional Responsible Competitiveness Panel, image courtesy of WTO Tribune

Here is a summary of my remarks at the fifth annual Golden Bee conference in Beijing, speaking on a panel about how governments, companies, and civil society are working together to shift markets to reward responsible business action and make development more sustainable.

The session was chaired by the head of the Sino-German CSR Project, Rolf Dietmer, and had representatives from four provincial and district CSR initiatives, including Shandong, Shanghai Pudong, Jiangsu and Sichuan, plus a representative form China Unicom. My work with Chinese provincial economics planners has centered on the textiles and medicines sectors in Zhejiang through Responsible Competitiveness work with AccountAbility.

WTO Tribune wrote an article here (“Government duty-bound “responsibility”….in Chinese: ??“?”???) about the session here and captured some of my main points, but which I summarize here. (The entire transcript of my remarks in Chinese can be found here.

My main points:

1) Shifting markets to reward responsible business action requires a level playing field that no single sector (civil society, government, or business) can provide;

2) Chinese government officials at the provincial level are unsurpassed globally in their level of innovation and activity to promote new ways ;

3) Each provincial system is unique and there is need for coordination amongst local governments, the center and international stakeholders;

4) This unique approach to promoting sustainable development is both an asset and a liability, because if Chinese stakeholders do not coordinate properly, their market signals will be ignored by international buyers, ie, Chinese standards may not be recognized;

5) Chinese government officials, working with businesses, and using the power of the government bureaucracy, the media and civil society to promote  good company practices and punish the bad, have the chance to clarify the way voluntary sustainability standards (such as the SA8000, GRI, ISO, AA1000, CSC9000T, FSC, etc) mature at the national and international levels;

6) Rather than create additional hoops for companies to jump through, governments can achieve economic, social environmental objectives by leveraging existing market mechanisms such as voluntary sustainability standards.

I add a point 7) International voluntary sustainability standards systems should see the power of Chinese stakeholders to pick winning standards as a wake-up call to be more serious about engaging in China and as an opportunity to scale up the impacts of their standards, since China plays such an integral part in so many global supply chains.

Hopes for Obama’s first China trip

I took Obama’s visit as a chance to write about how company action should play a more prominent role in the trust building and competitiveness equation of the Sino-US relationship. My Guardian article, A green call to arms, (link to Chinese version here) centers on climate change. Meanwhile, my ChinaDialogue piece, Obama’s China moment (and the Chinese version) addresses wider issues of corporate social responsibility. I focus especially on sustainability standards and other global “rules of the game” that the US and Chinese governments should encourage companies to improve jointly.

Guardian: A green call to arms (Chinese)

ChinaDialogue: Obama’s China moment (Chinese)

Talking about Roots & Shoots on Jill Buck’s Go Green Radio Show

I first learned of Jill Buck through her website and the Go Green initiative. Later, I shared a panel with her at the China Entrepreneur’s Club “Green Companies Conference” in Beijing on Earth Day 2008.

Today, I appeared (a-heared?) on her radio show Go Green Radio on Voice America. We talked about Roots & Shoots, Jane Goodall, water, local music, getting involved and making difference. I think it went pretty well.

Here’s the podcast:

Go Green Radio stream: Roots & Shoots

Go Green Radio podcast mp3: Roots & Shoots

Here’s how Jill Buck describes the show:

Go Green Radio: Roots & Shoots Roots and Shoots…Dr. Jane Goodall’s Green Legacy to Youth Around the World

President of Roots and Shoots at UCSD. The Roots & Shoots program is about making positive change happen—for our communities, for animals and for the environment. With tens of thousands of young people in almost 100 countries, the Roots & Shoots network branches out across the globe, connecting youth of all ages who share a common desire to help make our world a better place. Roots & Shoots is guided by the founding principles and extraordinary vision of Dr. Jane Goodall, renowned primatologist, environmentalist and humanitarian. Her firm belief that young people, when informed and empowered, can indeed change the world, is at the very heart of our program. This powerful message of hope inspires us all. Our program—dedicated to inspiring tomorrow’s leaders today—not only motivates young people to learn about pertinent issues facing our local and global communities, but helps them actually design, lead and implement their own projects.

Interview with Jane Goodall: Planting the seeds of peace

My second interview with Dr. Jane Goodall, DBE, personal hero, friend and bringer of hope to youth of all ages. Published on China Dialogue. I saw her in LA the next day at her annual Roots & Shoots Day of Peace event in Griffith Park. When I asked her about how she greeted Pan Yue, she smiled and said, “Oh no! More questions?” Yes, more questions. And lots of answers. Quite an inspirational interview.

Environmentalism as Catalyst for the Development of Civil Society in China

From the introduction to my essay:

This issue of the Journal of International Policy Solutions marks the second annual publication of the Ruth S. Adams Graduate Student Essay Competition Winner. The Ruth Adams Competition is a graduate student essay competition on the topic of international civil society. It asks students to explore the role of global civil society in impacting any national or international issue.

The competition honors Ruth S. Adams (1923-2005), a former visiting scholar at UCSD and the editor of the Bulletin of the Atomic Scientists for more than a decade. Charismatic, deeply principled, and compassionate, Adams devoted her life to a wide array of nongovernmental organizations. She was the only woman in attendance at the very first Pugwash Conference on Science and World Affairs in 1957, which was sponsored by Albert Einstein, Linus Pauling, and other preeminent scientists. She organized cooperative international scientific efforts on Third World development, arranged for the training and financing of international security scholars, and actively supported enhanced roles for women in international relations research. To further the goals to which she devoted her life, her friends, colleagues, and organizations who share in Ruth’s vision have created this essay competition.

This year’s winner, Joshua Wickerham, analyzes the response of Chinese civil society to environmental threats and the implications for political actors.

ABSTRACT

The goal of this paper is to determine how willing the principal actors in China’s economy are to bear the potential social and economic costs of sustainable development as a proxy for understanding the depth of the development of civil response to China’s environmental threats. The conclusions are based on trends, opinions, and actions of three main groups: the government, consumers, and corporate managers.

Click here to read the essay. (pdf format)

stubbing your toe on Chinese materialism: happiness elusive no matter your lot

I didn’t expect to sit at the head table, but that’s what happens when you’re the first foreigner of non-Chinese descent to set foot in a Chinese village. My memories of this “Roots & Shoots wish School” groundbreaking would have been clearer had I not been asked to say a few unprepared words to the 200-plus students and their relatives as the “blond haired, blue eyed” American. I told the group that, as a volunteer with the Jane Goodall Institute, I was honored and excited to learn more about life in rural Anhui.

We were there as visitors, teachers, and—though none of us seemed aware of it at the time—part of the new grassroots of Chinese civil society. We were not there for our own re-education, but that’s what happened, at least to me.

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primal instincts: Jane Goodall on China

by Joshua Wickerham for that’s Shanghai, October 2006

now in her seventies, renowned primatologist Jane Goodall is fighting harder than ever for a better future

British primatologist Dr. Jane Goodall first won fame in the 1960s with her pioneering studies of chimpanzees in Gombe National Park in Tanzania. Since then she’s worked tirelessly to promote rights for all animals, chimpanzees included. In 1991, while conferring with students in Tanzania about their hopes for extracurricular programs, she founded Roots & Shoots (R&S), a youth education group that provides students with the experience to tackle problems concerning the relationship between people, animals, and the environment. In the intervening 16 years, R&S has spread to over 90 countries. China has four branches, in Beijing, Chengdu, Nanchang, and Shanghai, and there are R&S clubs in hundreds of local schools. Greg MacIsaac founded the first Chinese branch in Beijing in 1993. In 2003, the Shanghai branch became the first foreign non-profit organization to be granted official status by the Chinese government [see Terms of Development, Sept 2006], followed by the branch in Nanchang this year. Goodall will be in Beijing and Shanghai this month.

that’s: You first visited China about 13 years ago. Since then, what changes have you observed?

JG: Well, I’ve definitely seen changes in children’s attitudes towards animals; for example, they have a better understanding of dogs, and are even more concerned about birds kept in little cages.

When I first came, China was much more closed than it is today. It was less Western. There weren’t any McDonald’s; there weren’t any Starbucks. It was a very different feeling; you really felt like you were going somewhere different. But, of course, it was already very polluted, even though there were probably a quarter the number of cars. There were lots of bicycles.

that’s: Are you optimistic that China’s environmental problems can be solved?

JG: I think the main hope lies with the people. First of all, I have met so many people who really care. I’ve met so many government officials who are desperately worried about the degradation of the environment. I think it’s just very difficult. There’s a tremendous conflict between the environment and economic development, and I think it’s spun way out of control. This happens in many countries as they develop, but unfortunately for China, it’s just so huge. The problem is huge.

that’s: Is the choice between economic development and sustainable development a false one?

JG: Yes, it should never be a choice. It’s not a case of either/or. It has to be hand-in-hand. If you have economic development outstripping the environment at the cost of the environment, then you’re destroying the future for everyone.

that’s: If you had had the chance to study wild animals in China instead of Africa, would you have taken it?

JG: Well, probably I would have been attracted, like so many people, to giant pandas. Or I might have gone and studied golden, or snub-nosed monkeys in the high mountain forests.

that’s: You received your doctorate without getting a Bachelors degree. Which is more important: hands-on studies or formal education?

JG: I did my whole one and a half year [of chimp] studies without a degree of any sort. I think hands-on education is really, really important, especially for children. At schools, if they learn by doing, it’s gonna stick. That’s why I think Roots & Shoots is so important. That’s why I’m so delighted at how fast [the organization] is growing.

that’s: Is the Chinese attitude toward hands-on education changing?

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